Buy this premium Adwords campaign budget management script to manage your campaign daily budgets.
#1: Can Your Campaign Budget Management Script Manage Multiple Campaigns Under One Budget?
Yes. When you buy my Adwords Budget Management Script package, you will receive two scripts you can use:
- Single campaign budget management script
- Multi-campaign budget management script
With the multi-campaign budget management script, you can define multiple campaign names in your spreadsheet and the script will allocate budget to the campaigns based on their performance. In other words, the script will prioritize more budget to your best campaigns and less to your lower-performing campaigns – all under one budget.
#2: Can I Turn The Script Off During The Weekends?
Yes, you can set the “Weekend Spend %” to 0.00% which tells the script to spend 0% of the budget to Saturday and Sunday.
#3: Can I Specify A Different Time Zone?
Yes. Since different advertisers are in different time zones, we built in the feature that lets you set the time zone that aligns with a given Adwords account.
You can check the Time Zone of a given account by navigating to your account settings and looking under Preferences. There you will see the time zone for a given account relative to Greenwich Mean Time (GMT).
#4: Will Your Scripts Work With Ad Scheduling?
Yes. Adwords campaign settings will always over-ride any script settings. For example, if you had ad scheduling set Monday – Friday between the hours of 8:00 AM to 5:00 PM in Adwords, and the Adwords Script shows 100% for weekend spend (meaning the script is reserving budget to spend on the weekend), the result is, you won’t spend any money on the weekends nor between the hours of 5:01 PM and 7:59 AM because your Adwords campaign settings always take precedence over any script settings.
However, we recommend you align our script settings with your Adwords ad scheduling settings for best results. The reason is, the script will attempt to spend money on the weekends if “Weekend Spend %” is greater than 0%. Even though no money will be spent, it could result in budget accumulation over time resulting in high daily budgets on the weekdays (of which you may or may not be able to spend).
Long story short, here’s how to decide what to do:
Plan to advertise on the weekend?
- Yes – set “Weekend Spend %” to 100%.
- Partially – set “Weekend Spend %” to a number between 0% and 100% (ex: 25%, 50%, 66%, etc.)
- No – set “Weekend Spend %” to 0%.
#5: What Data Do I Need To Input Into The Single Campaign Budget Management Sheet?
Here’s the only cells you need to fill out:
B2 – Contains a formula that calculates the first day of the current month. This is useful when you have monthly budgets. You don’t have to use this formula though! You can put for example 1/1/2014 as a static date value if you wanted to.
B3 – Similar to cell B2’s concept except this is the budget end-date. You can use the formula or enter a static budget date value.
B4 – Enter the amount of money you want to spend within the given start and end date.
B5 – Enter the lowest possible value you’d ever want the campaign budget to be set at if you ran out of budget. Think of this number as the “floor” or “minimum” number you’d ever want to set your campaign to.
B6 – Enter a percentage. Let’s say you don’t advertise on the weekends. You’d set this value to 0%. Let’s say your contact center was open but had fewer reps to take phone calls. You could set this number to 50% which indicates to spend typically 50% less of the daily budget on weekend days. So if you spend $1,000 per day on weekdays, the script will try to spend $500 per day on the weekends. Put 100% if you you spend the same amount regardless if it’s a weekday or weekend.
B7 – A value that hovers around 1.0. The math is complex to explain so I won’t go into that. Let’s say you have a campaign that struggles to spend its budget each month. In that case, you’d want to set this Volatility number to a number higher than 1.0 (ex: 1.2, 1.11, 1.05). What this will do is attempt to spend more budget in the beginning of the budget time period. So in a sense, the budget spend will be top-heavy in the front. Alternatively, you can specify a number less than 1.0 (ex: 0.8, 0.9, 0.93) that will cause you to spend less in the beginning of the budget duration and more in the later part of the budget time period.
B8 – Enter the name of your campaign. I recommend copying and pasting the exact campaign name from your Adwords account here to make sure no spelling errors take place.
F1 – Select the first day of the weekend day. The reason this is in the spreadsheet is because some places have weekend days that are not Saturday and Sunday.
F2 – Same idea as F1 – select the last day of the weekend.
That’s it. Don’t worry about cell B1; that’s calculated automatically.
#6: Your Question Here!
Have a question? Leave a comment below and we’ll put it here!